#LORIANANELLICOSMETICS

Beauty Routine
Made in Tuscany

 

The Cult of Beauty as a Synonym for Well-Being

From her beloved Etruria (Tuscany), the birthplace of Loriana Nelli, founder of Loriana Nelli

Cosmetics, comes the inspiration that led her to pursue new goals in the cosmetics market.

With the creation of the Etruscan Beauty Line, Loriana Nelli pays tribute to the Etruscan woman —

a woman who was never submissive, equal in society, refined, elegant, independent and

extraordinarily beautiful.

Through her brand, Loriana Nelli reflects ancient values and timeless concepts, where beauty and

body care merge into a single philosophy of well-being.

The body is the home of the soul.

About Us:

Founded by Loriana Nelli, Beauty Expert and Aesthetic Consultant with over 30 years of experience in the in the field of beauty and cosmetology. Regular columnist for leading Italian national magazines including Bella, Così, DiTutto, Ciao Donna and In Famiglia.

Our Best Seller Products

  • Skin care

    Clean, Natural Skin Care with safe and transparent ingredients

  • Consegna in tutta Italia

    Delivery Across Europe
    Fast shipping options with tracking available.
    No import duties within the EU.

  • Sustainability

    Our exclusive shipping boxes are fully recyclable and biodegradable.

  • Secure Shopping

    Our online store guarantees safe and secure purchases every time.

Skincare Line

High-performance, natural facial treatments for radiant, hydrated, and protected skin. Featuring organic ingredients and clinically tested results.

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Bodycare Line

Body care with high-concentration natural formulas: deep hydration, even tone, and visibly firmer skin. Organic and cruelty-free.

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Antiage Line

Anti-aging facial treatments with concentrated active ingredients designed to reduce wrinkles, improve skin elasticity, and redefine facial contours. Natural, organic formulas, clinically tested for proven effectiveness.

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  • XURU SERUM - Regenerating Anti-Aging Serum

Loriana Nelli Cosmetics

XURU SERUM - Regenerating Anti-Aging Serum

€73,00 EUR
€73,00 EUR
Tax included.
ML

XURU SERUM is an intensive anti-aging treatment with an extremely high concentration of dermocosmetic actives. Its multi-level formula works both on the surface and in the deeper layers of the epidermis, delivering visible improvements in radiance, elasticity, and skin firmness.

Thanks to its lightweight, fast-absorbing texture, it provides an immediate sensation of plumped, smoother, and more even skin, while supporting cellular renewal day after day.

Key Benefits

• Stimulates collagen and elastin production
• Regenerates and restructures the skin deeply
• Improves skin tone and elasticity
• Smooths wrinkles and expression lines
• Refines skin texture and brightens complexion
• Increases deep hydration and protects against signs of aging

Active Ingredients & Their Functions

 

Active Ingredients Cosmetic Action

Hyaluronic Acid (4 molecular weights, 3%)

Multi-level hydration, plumps tissues, and enhances elasticity

Biomimetic Peptides (5%)

Mimic natural skin processes, boost collagen production, and repair aging signs

Glycolic Acid

Controlled exfoliation, stimulates cell turnover, improves radiance

Mandelic Acid

Gently evens skin tone, suitable for sensitive skin

Gluconodeltalactone (PHA)

Smoothing and antioxidant action, improves texture and strengthens the skin barrier

 

Product Actions

• Regenerating
• Restructuring
• Plumping
• Brightening and Evening

Clean Beauty Formula

Free from: parabens, isothiazolinones, paraffin, silicones, alcohol, PEG/PPG, SLES/SLS, artificial colors, GMOs

Dermatologically tested

    XURU SERUM - Regenerating Anti-Aging Serum

    Travel Kit